PRESS RELEASE: UNION, SC (April 11, 2011) – Rockstar Makita Suzuki’s Chris Borich got back to his winning ways and piloted his Suzuki QuadRacer R450 to the top step of the podium on Saturday at the Big Buck ATV GNCC, round four of the 2011 ATV Grand National Cross Series, in Union, SC. Rockstar Makita...

Minneapolis, Minn. (March 7, 2011) – Polaris Industries Inc. (NYSE: PII ) announced today it is continuing a 29 year profit-sharing payment tradition.  Over $13.6 million of the company’s 2010 profits will be shared among approximately 2,250 hourly and non-salaried Polaris employees in a cash payment....

PRODUCT PRESS RELEASE: STI Tire & Wheel is bringing a new level of innovation to the ATV/UTV aftermarket with the launch of the HD1 wheel. What sets this model apart is its unique non-stick, Slik-Kote finish, which sheds mud like no wheel before. This high-tech, rugged, deep gray finish reduces mud...

PRESS RELEASE: Minneapolis – After three years of racing “King of the Hammers”, the Jagged X team won the side-by-side class with the new and nearly-stock RANGER RZR XP 900! Since its original debut in 2008, the “King of the Hammers” race has been deemed the toughest off-road race...

PRESS RELEASE – Polaris Industries today announced the company’s new limited edition ATVs and Side-by-Sides. All units will be available in dealerships in February. ATVs: 2011 Sportsman XP® 850/550 EPS-Pearl White 2011 Sportsman XP® 850/550 EPS-Pearl White Additional features on the limited...

PRESS RELEASE: Valcourt, Québec – For the 2011 ATV and side-by-side vehicle racing season, BRP will offer up more than US $1.6 million as part of its industry-leading Can-Am X-Team Racing Contingency Program. Can-Am ATV and side-by-side vehicle racers across Canada and the United States will be eligible...

PRESS RELEASE: Minneapolis, January 4, 2011 – Polaris comes into the 2011 race season with teams competing in the Grand National Cross Country series (GNCC), World Off-Road Championship series (WORCS), Best in the Desert (BITD), TORC, LUCAS and Mud racing. Polaris also will continue to offer their...

PRESS RELEASE: Yamaha Motor Corp., U.S.A., joined more than 54,000 agriculture students and professionals at the recently-held 83rd National FFA Convention in Indianapolis.  The company introduced its new partnership with the nation’s leading agricultural organization through its sponsorship of the...

PRESS RELEASE: Knowing that consumers demand a utility vehicle that excels at applications related to both work and recreation, Cub Cadet is excited to unveil its newest concept vehicle, the Volunteer VTX, during the premiere performance industry event, SEMA (Specialty Equipment Market Association)....

William Yokley and his National Guard Polaris DragonFire Yokley Racing RANGER RZR S 800 took the GNCC “Open Modified” UTV Championship for the 2010 season. We would like to congratulate William and his team on an awesome side-by-side racing season,” said Donna Beadle, race team manager for Polaris...